Perfect cosmetics packaging — Everything you need to know

We eat with our eyes first — just reflect on this saying for a while! This famous proverb of the culinary world easily fits into the present world of packaging and branding.

With social media, online businesses, and modern technology making everything so highly visually attractive, the need to invest in remarkable product packaging has become a necessity. People all around the world love what they see! You tell us, wouldn’t you want to get dressed in the way the model from your favorite clothing or beauty brand dressed up? Oh the beautiful advertisement that made following a health care routine so easy, ever thought what was in it that made you feel so good?

Go shopping and you’ll see different brands showcasing their products in different styles. And the one thing that would distinguish them is the packaging. From various colors to different shapes and sizes of packed boxes, the stylish and sleek containers to sturdy and bold storage options; packaging of a product describes it in the most apt manner. It immensely affects how a brand is perceived.

Why packaging is an integral element of branding?

Without a doubt, it increases product sales and gets the business more trades!

Stating the facts, the research from Statista forecasts that the global cosmetic packaging market value would reach up to 32.86 billion U.S. dollars by 2025 making a jump from 26.7 billion U.S. dollars in the year 2019.

Isn’t it impressive? This means investing in good packaging will prove worthwhile in the coming years. Moreover, the paradigm of the business world has completely shifted and the new world prefers innovation and quality, something that pleases the eyes and blesses the soul. This is one hundred percent true for the cosmetics and beauty product industries. Whether you are investing in a single group of products or talking about a wide range, the real impact or the first impression is solely cast by the product’s packaging.

More eye-pleasing the packaging, boom! There shoots your sale right away. Thus, to get perfect cosmetics packaging, let’s first find out what does packaging means.

What is the packaging?

As per the business dictionary, “Packing is the preparation of product or commodity for proper storage and/or transportation. It may entail blocking, bracing, cushioning, marking, sealing, strapping, weatherproofing, wrapping, etc.”

Packaging is a whole new world of designing and storage that helps you boost your product’s function, look, and style. Hence, if you want your product to do good online and in the marketplaces, and get a majority of consumers; you should invest a huge fraction of your business budget in packaging.

How does it add value to the cosmetics product?

Personal care products come in liquids, gels, mists, solids, semi-solids, and all other forms of textures. It is really important to keep them in a suitable, highly functional, and sustainable container to prolong their use and product’s life. Most of the perfumes are packed in glass containers, while lip balms and lipsticks come in tubes, boxes, sticks, and roll-on containers. Similarly, with each product the style and requirement of packaging changes according to its use. The top reasons for finely packaged products are:

• It helps in differentiating the product
• Builds brand identity
• Safeguards the product formula from damage
• Promotes environment-friendly options
• Ensures increase in sales
• Ensures revenue growth
• Attracts the targeted audience

And the list goes on! Interested in knowing what to consider while finding the perfect packaging for your cosmetics brand? Read on further for amazing tips and tricks.

How to get perfect cosmetics packaging?

Focus on these tips to get the best packaging solutions!

1. Ace your impression through packaging layers

Once a customer has paid the bill, the ball is in your court. Make sure you deliver the beauty product beautifully!

Outer layer: The handbag, goodie bag, wrapper, or the shopper that you use as outer packaging puts the first brand impression on the customer about the product. From its colors to its texture, brand label, size, and shape; everything matters!

Inner layer: Then comes the next layer, the one just before the actual product. Whether it be a perfume or a skincare moisturizer, the inner packaging of the product depicts the quality of result it is going to give. This could be similar to the theme and colors of the actual product or entirely different to go in contrast with it. Inner packaging often uses bubble wraps, fills the void in the box with paper cuttings or newspaper, or add a touch of plastic/ fabric wraps.

Main product: Next is the actual product packaging. The style as well as the quality of container in which it is put in. Ask yourself, would you prefer a simple blush powder tin or classy rosy cheeks blush tin with cute accessories? You have your answer, don’t you?

Importance of triple layering: The better the beauty and skincare product is packed, the safer it is for delivery via various shipping services. Also, dense packaging ensures the safety of fragile bottles, pumps, and containers, and prevents product leakage.

2. Respect the audience and your brand

Always target the audience while deciding the packaging options. Is your personal care product for young teens or elderly women? Are you interested in increasing sales of your newly launched cosmetic item? Focus on who is going to use it and how can you lure them to buy it. Also, make sure you select the right theme for your brand products. Decide beforehand whether you would like to go bold or stay soft and stylish!

3. Dig deeper into the latest packaging trends

Always and always keep in mind the latest trends that are gaining high popularity among your desired audience. Research more about them and incorporate them into your cosmetics packaging. Or you can hire others to design and make the perfect packaging for your brand like Jadek Printing, Taylorbox, etc.

At presently, the following trends are skyrocketing in the packaging industry:

• Use of recyclable and eco-friendly packaging material
• Adding QR codes and augmented reality technology to boost contactless customer interaction with the brand during the Covid-19 pandemic
• Investing in exquisite artwork with a brand story behind it
• Delivering a sense of luxury through digital label embellishments and so on

4. Elements of package design

You can never ignore the elements of your package design. Things important are:

Color and font used: Both enhance the attractiveness of the product. Cosmetics with their feminine nature are mostly adorned in floral and natural, earthy contrasts. The lush and passionate patterns combined with stylish yet simple typography are truly eye-catching.

The displayed information on the front and back: By delivering the apt information on the product container, you not only answer the audience’s queries but also make it FDA-compliant. Things like expiration labels, copyrights, manufacturing dates, warning labels are must-haves.

The material used: Self-care products come in pumps, sprayers, jars, tubes, airless bottles, droppers, compacts, and many more options. Choosing the right type of container for your product is a daunting task.

5. Where to find such expertise?

So far we have discovered that cosmetics packaging is no joke. To sell your perfume, you need to deliver its scent through its packaging. For your earthy mud scrub to sell, you need to capture your audience’s attention with a compelling style. Thus, find reliable vendors for product packaging material and cool yet down-to-earth designers for your brand identification. For more packaging concerns you can get in touch with different services vendors through beautetrade, packhit, etc. to find desirable product packaging, and get hold of premium services for your business brand.

6. Research your competitors while staying budget-friendly

According to Damien Dossien, president, HCP Packaging USA, Inc., “Packaging needs to evolve to help display innovative products. If a product is innovative, the packaging may have to be as well. In the consumer’s eyes, packaging and product are inextricably intertwined.” Thus, there is no way you can miss out on it. This is why define your budget for this purpose and stay within its limit to gain the most beneficial results.

Also, make sure you know where your competitors stand in their branding business. Try to stand out in your packaging style but stay within the comfort zone of your customers. Give them what they are used to but also change them according to your style. Easily said but hard to be done, right? Winning this competition might seem difficult but doing it step by step will surely make it profitable.

In the end

Long story short, a structurally promising yet sustainable and stylish design always work in the cosmetics and beauty industry. Women and men who love cosmetics love the intricacy and style these products come in. The key to perfect cosmetics packaging is to stimulate the right sensory receptors for the desired response. Invest hugely in your packaging design to attract more customers, sell more products both online and in-stores, and generate desired revenue for your business. Whether you are a small business or a large one, the responsibility of impressing the targeted audience with your packaging skills lies on both of your shoulders.